While we’ve long known the health benefits of a plant-based diet, you know it’s really making waves in the mainstream when the supermarket giants clock on and start stepping up to meet customer demand. And Tesco has become the first UK retailer to set a sales target for plant-based alternatives to meat, as recently reported by The Guardian.
Because now more than ever, people are making dedicated efforts to both eat more sustainably and to fuel up with natural nutrients, to support both physical and mental health. According to the National Vegan Society, the number of vegans in Great Britain quadrupled between 2014 and 2019, and last year there were over 600,000 vegans.
And Tesco has listened to what people want—plant-based diets. As the UK’s largest supermarket, it’s now committed to boosting sales of plant-based meat alternatives by 300% within five years, by 2025.
“Over the past year, demand for chilled meat-free foods—the most popular line including burger, sausage and mince substitutes—has increased by almost 50%,” a spokesperson for the supermarket said. As a result, Tesco is now expanding into more categories and creating larger “centrepiece” dishes for two people—popular in their Two Dine meal deal—as well as family-sized portions.
The target is part of Tesco’s wider sustainability ambitions to try and half the environmental impact of the average UK shopping basket.
Dave Lewis, Tesco’s recent Chief Executive, said: “We know from tackling food waste that transparency and ambitious targets are the first steps towards becoming a more sustainable business.”
Whether you’re a seasoned vegan or you’re looking to explore a plant-based diet for the first time, we’re here to support your healthy diet. To learn more from a vegan dietician, contact us today.